Alfie Tedder joined Robert Gerrard in 2026 as a Sales Executive within the Lift Plan team.

Prior to joining Robert Gerrard, Alfie worked in the outdoor advertising sector, where he supported campaigns for major brands such as McDonald’s, PepsiCo, Channel 4 and Bacardi. This experience gave him a strong understanding of client needs, clear communication and delivering effective solutions in a fast-paced environment.

Alfie is now focused on developing his expertise within insurance while working towards his Cert CII qualification. He’ll be applying his previously honed skills to support Lift Plan clients, particularly with their fleet cover needs.

With a naturally positive mindset and a proactive approach to his work, Alfie places strong emphasis on listening carefully and providing clear, reliable support. Honesty, consistency and responsiveness are, in his view, key to building long-term client relationships.

Outside of work, Alfie is a keen sportsman, regularly playing hockey, running and keeping active through padel and golf. He also coaches youth hockey across several age groups and has previously raised over £1,600 for Prostate Cancer UK through fundraising efforts.